Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
For that reason, Comscore provides a single source of truth in CTV content measurement, advertising measurement and targeting for brands, agencies, streaming platforms, and content owners. See how you can leverage Comscore solutions to connect with everything CTV.
Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevity meets creativity, and... Read more
Our first CTV podcast series has come to an end! In this final episode of our podcast, Comscore Talks CTV, we invite you to discover more about targeting CTV audiences in a cookie-free world. Read more
3 Ways Political Advertisers Can Win With CTV in 2024
Top Trends to Keep an Eye on in 2024
Top 23 Insights of 2023
As we wrap up 2023, Comscore's media and market research experts shared key highlights from the year on reaching audiences across all screens, along with some predictions and recommendations.
What marketers should know about the future of cross-platform measurement
The ‘Beckham’ series effect on social media
Comscore In Conversation with the Green Bay Packers
Programmatic Decoded: What is Advertising Addressability?
2023 State of Streaming
Comscore’s 7th annual State of Streaming report is now available for download and the presentation recording is available for viewing.
Introducing Show-Level Streaming Audiences, the Newest Addition to Proximic...
Our Commitment to Responsible Media
OTT & CTV Quick Guide: Key insights every advertiser should know on the imp...
Discover the latest insights and trends surrounding Connected TV (CTV) and Over-The-Top (OTT) video consumption through a series of simple, concise data points in the OTT & CTV quick guide report.
Game On! How to Unlock the Potential of Fall Sports Viewership
Audience X Science 2023
"The Last of Us" Clicks With Digital Audiences
Top 22 Insights from 2022
Cross-platform Campaign Measurement
Comscore Campaign Ratings™ is the industry’s leading advertising measurement solution offering in-flight deduplicated reach and frequency audience insights across linear TV, Connected TV (CTV), desktop and mobile.
Privacy-forward Programmatic Targeting
Achieve precision CTV programmatic targeting based on behaviors such as YouTube CTV watchers, OTT SVOD watchers, premium sports paid subscribers, and streaming DVR paid subscribers.
Multi-Platform Video Measurement
Comscore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and CTV devices.
Comscore OTT Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.
Connected Device Insights
Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected device in the home.