Streaming Insights

Connected TV. OTT. Digital video. More households than ever are streaming content. For consumers, this means richer and more diverse experiences. For advertisers, this means new opportunities to reach - and engage with - consumers. And these opportunities are growing fast.

For that reason, Comscore provides a single source of truth in CTV content measurement, advertising measurement and targeting for brands, agencies, streaming platforms, and content owners. See how you can leverage Comscore solutions to connect with everything CTV.

Comscore Talks CTV

Our first CTV podcast series has come to an end! In this final episode of our podcast, Comscore Talks CTV, we invite you to discover more about targeting CTV audiences in a cookie-free world. Read more

More from this Podcast series
5   Measurement and Using Advanced Audiences
4   CTV Media Planning
3   Cord-cutting and Non-Ad Supported Platforms
2   CTV in the Marketing Mix
1   Defining Connected TV
View All

More Insights

Fall TV Premiere Rankings: September to November 2022 in Review

Infographic: analysis of the OTT profile in India

Booming OTT Market & New Players Seeking a Slice of...

Relive the highlights of INTERACT 2022

OOH Drives Online Activation at 5x-6x Above the Expected Rate Description

Inside the race to create a better cross-channel currency for CTV

What even is... CTV?

CTV - A Modern Reintroduction

Entertainment in 2022: behavioural trends in India

Entertainment in 2022: behavioural trends in Malaysia

Entertainment in 2022: behavioural trends in Indonesia

Pursuit Channel: winning automotive ad placements with Comscore TV...

Entertainment in 2022: The behavioural trends in the UK that are shaping...

Elevating Measurement: Delivering on a Cross-Platform Promise

The Future of Everywhere: Creating a Common Audience Definition across...

Your connection to everything CTV

Cross-platform Campaign Measurement

Comscore Campaign Ratings™ is the industry’s leading advertising measurement solution offering in-flight deduplicated reach and frequency audience insights across linear TV, Connected TV (CTV), desktop and mobile.

Read more

Privacy-forward Programmatic Targeting

Achieve precision CTV programmatic targeting based on behaviors such as YouTube CTV watchers, OTT SVOD watchers, premium sports paid subscribers, and streaming DVR paid subscribers.

Read more

Multi-Platform Video Measurement

Comscore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and CTV devices.

Read More

Streaming Insights

Comscore OTT Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.

Read More

Connected Device Insights

Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected device in the home.

Read More