2024 State of Gaming Report
For that reason, Comscore provides a single source of truth in CTV content measurement, advertising measurement and targeting for brands, agencies, streaming platforms, and content owners. See how you can leverage Comscore solutions to connect with everything CTV.
Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevity meets creativity, and... Read more
Our first CTV podcast series has come to an end! In this final episode of our podcast, Comscore Talks CTV, we invite you to discover more about targeting CTV audiences in a cookie-free world. Read more
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
The Power of Cross-Platform Measurement in India
Social waves: Measuring the True Reach of Digital Content
Industry professionals came together at MAD//Fest, the UK’s three-day advertising festival, to discuss innovation and future trends.
Revolutionizing Alcohol Advertising for CTV with Proximic by Comscore’s LDA...
The strategic leap to unlock India’s total digital audience measurement
Comscore Congressional District CTV Index
Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...
Comscore Campaign Ratings Local
In this session, we provided a comprehensive overview of our local and national capabilities and how our measurement solution can empower you to navigate the evolving landscape of digital advertising...
3 Ways Political Advertisers Can Win With CTV in 2024
Top Trends to Keep an Eye on in 2024
Top 23 Insights of 2023
As we wrap up 2023, Comscore's media and market research experts shared key highlights from the year on reaching audiences across all screens, along with some predictions and recommendations.
What marketers should know about the future of cross-platform measurement
Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Comscore In Conversation with the Green Bay Packers
Programmatic Decoded: What is Advertising Addressability?
Cross-platform Campaign Measurement
Comscore Campaign Ratings™ is the industry’s leading advertising measurement solution offering in-flight deduplicated reach and frequency audience insights across linear TV, Connected TV (CTV), desktop and mobile.
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Privacy-forward Programmatic Targeting
Achieve precision CTV programmatic targeting based on behaviors such as YouTube CTV watchers, OTT SVOD watchers, premium sports paid subscribers, and streaming DVR paid subscribers.
Multi-Platform Video Measurement
Comscore Video Metrix® Multi-Platform delivers a total view of consumer digital video consumption across desktops, smartphones, tablets and CTV devices.
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Streaming Insights
Comscore OTT Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.
Connected Device Insights
Comscore Connected Home™ enables users to better understand consumer engagement with technology and media by measuring behavior across every network- or router-connected device in the home.