The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
From Cannes to creators, AI, innovation, and the next era of measurement, this summer has brought meaningful momentum to Comscore. Read more
Audio, Activated: Expanding the Intelligence Layer for Omnichannel Advertising
The New Front Door to Financial Decision Making: How AI Is Reshaping Credit...
Predictive Audiences and Contextual Targeting:...
Marketing's Next Era: How AI and Creators are...
TV Measurement Has Entered Its Next Era
The Last Click Factor: How Consumers Are Outsourcing...
Consumer AI Chatbots Keep Climbing in March —...
Upfronts 2026 and the Architecture for Modern...
From Connected to Intelligent: What CES 2026 Revealed About the Future of M...
How Local Sports Fuel the Heartbeat of Fandom
We’re Ready for What’s Next: Why It’s Time to Evolve Measurement
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data.
#RIPGRPs: Evolving the Metrics That Move Us Forward
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Artificial Intelligence (AI) has gone mainstream. Whether it is chatbots and assistants to tools for creating text, images, and video, AI is a heavily integrated part of our daily lives and routines....
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
ID-Free Impressions are the New Normal