Upfronts 2026 and the Architecture for Modern Measurement
March 2026 was another strong month for consumer AI Chatbot usage, with total unique desktop visitors in the U.S. rising to 44.4 million, up 21.3% from February. The category is no... Read more
From Connected to Intelligent: What CES 2026 Revealed About the Future of...
How Local Sports Fuel the Heartbeat of Fandom
We’re Ready for What’s Next: Why It’s Time to...
#RIPGRPs: Evolving the Metrics That Move Us Forward
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer...
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
ID-Free Impressions are the New Normal
Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification
Unpacking the Role of AI in Media Measurement
In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertisin...
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...