The Last Click Factor: How Consumers Are Outsourcing Much of the Purchase Journey to AI Assistants
Explore how Proximic by Comscore’s transcript-level intelligence is helping make premium audio easier to plan, activate, and measure within omnichannel campaigns. It examines the benefits... Read more
The New Front Door to Financial Decision Making: How AI Is Reshaping Credit...
Predictive Audiences and Contextual Targeting: Understanding What Drives...
Marketing's Next Era: How AI and Creators are...
TV Measurement Has Entered Its Next Era
The Last Click Factor: How Consumers Are Outsourcing...
Consumer AI Chatbots Keep Climbing in March —...
Upfronts 2026 and the Architecture for Modern...
From Connected to Intelligent: What CES 2026 Revealed...
How Local Sports Fuel the Heartbeat of Fandom
We’re Ready for What’s Next: Why It’s Time to Evolve Measurement
#RIPGRPs: Evolving the Metrics That Move Us Forward
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses and media plans f...
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement systems that can ad...
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season at the Box Office