Blog - Comscore, Inc.

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Bridging the Divide Between TV & Digital

As part of our series on the Top 10 Burning Issues in Local Television, today’s blog discusses Comscore’s endeavors to bridge the divide between TV and digital. Read more

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Lift Off: Brand Research in the Cross-Platform Age

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Programmatic Playbook: Demographic Segments

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Top 10 Burning Issues in Local Television

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The Key to Successful Selling? Be Willing to Evolve...

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Battle of the Battle Royales: Fortnite’s Console...

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TV is dead: or is it just maturing?

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Brand activism: do consumers care?

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Stereotypes in Advertising: A help or a hindrance

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23 Apr 2019

Oracle Data Cloud Names Comscore to Premier Data Provider Program

20 Mar 2019

Measuring More: How Set-Top Box Data Paves the Way for Inclusive Measurement...

21 Feb 2019

Can Audience Sentiment and Box Office Dollars Predict Oscar Wins?

29 Nov 2018

Online Holiday Retail Shopping Moves Beyond the Big Two – But Cyber...

20 Nov 2018

Holiday 2018: Digital Commerce Trends to Watch for...

31 Oct 2018

Introducing Our New Brand

9 Oct 2018

To What Do I Owe This Success? – Optimizing TV Ad...

1 Oct 2018

“It’s like Thunder, Lightning, Severe Weather is Frightening:”...

18 Sep 2018

The 2018 Summer Box Office Sizzle: How the Summer Season Proved the...

23 Aug 2018

What’s Old is New Again: The Renaissance of Contextual Targeting