2027 New Year's Guide
For decades, linear TV has relied on age and gender to define audiences, while digital has expanded how advertisers think about audiences through behaviors, interests and intent. This... Read more
Summer Signals: Comscore’s Reading Guide to the Season That Was
Audio, Activated: Expanding the Intelligence Layer for Omnichannel Advertising
The New Front Door to Financial Decision Making:...
Predictive Audiences and Contextual Targeting:...
Marketing's Next Era: How AI and Creators are...
TV Measurement Has Entered Its Next Era
The Last Click Factor: How Consumers Are Outsourcing...
Consumer AI Chatbots Keep Climbing in March —...
Upfronts 2026 and the Architecture for Modern Measurement
From Connected to Intelligent: What CES 2026 Revealed About the Future of M...
How Local Sports Fuel the Heartbeat of Fandom
When it comes to sports, fandom starts close to home. Whether it’s high school football on a Friday night, college rivalries on Saturdays, or hometown heroes taking the field on Sundays, local viewing...
We’re Ready for What’s Next: Why It’s Time to Evolve Measurement
#RIPGRPs: Evolving the Metrics That Move Us Forward
Local Is Where Currency Begins
Measurement isn’t just about tracking viewership—it’s about driving decision making, especially at the local level. For local stations, impressions must reflect real audiences in real markets, because...
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World