#RIPGRPs: Evolving the Metrics That Move Us Forward
This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer...
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season...
Comscore TV Personification
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
It was an exciting series of events for Comscore in the Big Apple last week. Our execs made a splash at Advertising Week New York, NAB 2024, and CIMM, and Evan Shapiro, media cartographer, unveiled "S...
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...
In an unexpected (but not exactly surprising) July 22nd announcement, Google shared it would be abandoning its plan to deprecate third party cookies in 2025, finally ending a nearly five-year long “wi...
The State of the Global Summer Box Office
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...
The Opportunity for Advertisers and Publishers in Light of the Recent Cooki...
A Shifting Homeowners Insurance Market