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ID-Free Targeting that Performs

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Proximic by Comsore is officially one! I remember fondly my children's first birthdays. We threw them each a big party, but the parties were really for the adults - a celebration of surviving the slee...

Comscore Transforms Local and National Ad Campaigns with Pioneering Cross-P...

The Social Bowl: Top Brands, Influencers and Content throughout the Big Gam...

Unlocking the Advertising Power of YouTube

Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevit...

The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...

Growing Big Game Audiences in 2024

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Ad Optimization and Cutting Through the Noise in a Crowded Media Year

Unlocking the Potential of Livestreaming: Proximic by Comscore's New Patent...

Comscore & Nexstar Reach Multi-Year Agreement for Linear & Cross-Platform A...

3 Ways Political Advertisers Can Win With CTV in 2024

Golden Globes, Oscars and More: Reaching your Audience

It’s All About Audience Reach Across Screens: Key Themes from CES 2024

5 Surprising Audiences Watching the Big Game

Top Trends to Keep an Eye on in 2024

New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaig...