More Insights

Cricket World Cup Rivets the Indian Online Population During Final Matches

Recently, Comscore released data that showed online traffic in India experiencing a surge in the first few weeks of the 2011 Cricket World Cup. In the last few weeks of the World Cup, visitation to to...

The Journal of Advertising Research 50th Anniversary Edition

The Journal of Advertising Research (JAR), published by the Advertising Research Foundation (ARF), recently celebrated its 50th anniversary. In that span of time, the JAR has published more than 2,000...