More Insights

When Linear TV and Digital Collide: The Rise of the Virtual MVPD

Amazon Prime Day 2018: Key Takeaways from One of the Summer’s Biggest Retai...

Comscore Statement on Digital Audience Metrics

In our correspondence with MediaPost last week, Comscore violated its policy with regards to the FOXNews.com and CNN.com page view data validation. We would like to be clear that it is not our policy...

Leveraging Digital Platforms to Drive Live Sports Tune-In

Google Names Comscore to Measurement Partner Program

California Consumer Data Privacy Act, AB-375

On Thursday, California passed the California Consumer Privacy Act, AB-375. This law does not go into effect until January 1, 2020, and will provide consumers with more transparency and control for th...

The Potential of Digital Advertising Strategies amid GDPR: A Q&A with Georg...

Delivering Impact: Advancing this Year’s Upfronts

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

Reaching the Elusive OTT Consumer

A Strong Start Expected for the 2018 Summer Box Office

National Geographic Ranked Top Social Brand in 2017 by Shareablee

Smart Speaker Penetration Hits 20% of U.S. Wi-Fi Households

How Comscore Activation Helps Marketers and Publishers Improve Targeting am...

From the Golden Globes to the Grammys, TimesUp campaign drives over 101 mil...

Comscore Workshop/Research Phishing Scam

Why Smart Speakers are Ready for Primetime this Holiday Season

How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...