2025 State of Programmatic Report
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Comscore Campaign Essentials Measurement Capabilities
Campaign gross ratings points (GRPs) have recently been discussed as a breakthrough in online ad campaign measurement and cited as the ‘new online currency.’ However, there is nothing new about it. Th...
The Network Effect: Facebook, Linkedin, Twitter & Tumblr Reach New Heights...
Groupon, LivingSocial Grabbing Different Segments of the Daily Deal Marketp...
Official Games Site Users Are Pure Gold
With the Olympics now just over a year away, the first test of consumer excitement has just finished with a reported 1.8m individuals applying for tickets before the end of April deadline. London 201...
Comscore Data on Apple iOS Featured at WWDC
Comscore Releases Inaugural Data from Total Universe Report
As Spotify’s Popularity Grows in Europe, What Does the Future Hold?
Creative is King When Targeting Millennials
6 Keys to Mobile Search Marketing Success
Seeking Osama: Anatomy of a News Firestorm in a Cross-Platform Environment
#RoyalWedding: The Role of Social Media in William and Kate’s Big Day
Comscore and Carnegie Mellon Join Forces for Social Media Analytics Case Co...
Cricket World Cup Rivets the Indian Online Population During Final Matches
Battle of the Browsers: Impacting Search Share
Will Rising Gas Prices Threaten Recent Gains in U.S. E-Commerce Spending?
The Journal of Advertising Research 50th Anniversary Edition