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Comscore Campaign Essentials Measurement Capabilities

Campaign gross ratings points (GRPs) have recently been discussed as a breakthrough in online ad campaign measurement and cited as the ‘new online currency.’ However, there is nothing new about it. Th...

Official Games Site Users Are Pure Gold

With the Olympics now just over a year away, the first test of consumer excitement has just finished with a reported 1.8m individuals applying for tickets before the end of April deadline. London 201...