The State of Social Media
To meet the demand for more measurement combining all sources of digital traffic, Comscore recently announced the release of Device Essentials™, an exciting new solution providing insight into digital traffic coming from all types of devices on a global basis. Device Essentials utilizes Comscore’s Unified Digital Measurement (UDM) methodology, which captures media web traffic coming from more than a million domains tagging with Comscore around the world. In May alone, Comscore observed 150 billion census-level page views worldwide.
Our visibility into this detailed activity on web entities has provided us with a treasure trove of new data that is helping us understand the complexities of the increasingly fragmented digital media environment. We have spent the past several weeks poring over the new data, and we’d like to share with you several of the interesting new findings based on our analysis of 15 different countries* reported in Device Essentials:
You can see from these preliminary Device Essentials data that there are many insights about traffic patterns across the digital landscape today that we’re just beginning to uncover, especially on a market-by-market level. As new devices and methods of staying connected online continue to proliferate, it will be interesting to see how these traffic patterns evolve. Stay tuned as we continue to unearth more interesting nuggets of data about the bigger picture surrounding digital traffic with Device Essentials.
*The markets covered in this study were Argentina, Australia, Brazil, Canada, Chile, France, Germany, India, Japan, Malaysia, Netherlands, Singapore, Spain, United Kingdom, and United States. The Netherlands and Malaysia were not included in the press release and added to this data set at a later point.