2025 State of Programmatic Report
The Resurgence in the U.S. Online Auto Insurance Industry
A Look Back at the Digital Year in Canada
Four Times Zero Is Still Zero
I recently moderated a panel at OMMA Global San Francisco titled "Will Online Advertising Ever Deliver on the Promise of Precision?" The panel discussion focused on the growing use of data in identify...
Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face
Comscore Debuts Video Measurement in Asia-Pac
The Varying Impact of Ad Frequency in the Digital Environment
Last week at the annual ARF Re:Think conference in New York, Hernan Lopez, President of .Fox Networks, and I presented an analysis of four ad campaigns run on the .Fox Network in the U.K that were eva...
The Relaunch of Syfy: When Search Shapes the Brand
Four Ways to Improve Display Advertising
Chatroulette Takes the College Crowd by Storm
ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Div...
The Sad Plight of Small Businesses
ePharma Summit 2010 and the Importance of Metrics
Update on the Evolution of Comscore MMX 360
2009: Another Strong Year for Facebook
Advertising Effectiveness 101
Growing Number of Smartphone Users Bodes Well for Mobile Web
The Click and Affiliate Marketing
Comscore Celebrates a Decade of Innovation