2025 State of Programmatic Report
Changes in the Search Landscape and How They Impact Search Measurement
What History Tells Us About Facebook’s Potential as a Search Engine
Comscore Announces MMX 360 Measurement Platform Now Open + New Pr...
Today Comscore made two very important announcements at the TechCrunch Disrupt Conference in NY that we are extremely excited to share with the industry
GRPs For Digital Marketers
Why Sun Chips’ Biodegradable Ad Campaign is Likely to Boost Sales
Don’t Just Tell Me, Entertain Me! - Transmedia in Advertising
As we further explore the possibilities of cross media advertising, we are beginning to see that the value of “transmedia” as a strategy that can assist marketers in leveraging the unique benefits of...
The Resurgence in the U.S. Online Auto Insurance Industry
A Look Back at the Digital Year in Canada
Four Times Zero Is Still Zero
Unified Digital Measurement™: Not Just Another Pretty (Hybrid) Face
Comscore Debuts Video Measurement in Asia-Pac
The Varying Impact of Ad Frequency in the Digital Environment
The Relaunch of Syfy: When Search Shapes the Brand
Four Ways to Improve Display Advertising
Chatroulette Takes the College Crowd by Storm
ARS Findings for Retailers: Focus on Advertising Creative Can Yield Big Div...
The Sad Plight of Small Businesses
ePharma Summit 2010 and the Importance of Metrics