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Government 2.0: Digital Measurement = Better Management

How To Get Brand Advertisers To Spend More On The Web

There's Something Happening Here... And What It Is Is Becoming Clearer

I’ve been involved in measuring advertising effectiveness for much of my 40 year market research career, most often using behavioral metrics such as sales to gauge advertising’s ROI. During this time,...

As Print Newspapers Decline, How Does Digital Fill the Void?

A Generation Ahead

Comscore Wins MEFFY's Mobile Business Intelligence Award

Last month Comscore was delighted to receive the M.E.F. Award for Business Intelligence in mobile media, a prestigious award acknowledging the work currently being done by Comscore in conjunction with...

A Deeper Look at Bing's Performance in June

A Day in Boston at the Internet Retailer Conference

The Physics of Online Advertising

Thoughts on the MMX 360 Announcement at the Conversational Media S...

Huffington Post Defies Expectations, Reaches New Heights Post-Election

Keeping Score with Social Media Marketing and Measurement: Three Things to...

American Idol Predictions – Final Thoughts

Comscore Brand Crosses India

American Idol Searches Predict Lambert Landslide

What's Driving the Decline in Search Ad Coverage?

Twitter.com Quadruples to 17 Million U.S. Visitors in Last Two Months

Will Technology Help Businesses in Latin America Navigate the Economic Down...