2025 State of Programmatic Report
Spotify Appeals Especially to Spanish Mobile Music Streaming Users
Top Smartphone OEMs in the U.S.
Pre-Testing Ad Creative Pays for Itself
A four year case study conducted from 2006 to 2009 shows how systematic creative pre-testing drives better advertising results and lowers upfront development costs. The illustration below shows that o...
Top IM Markets Worldwide
Men and Women Respond Differently To Various Types of Creative Ad Elements
Share of Device Traffic in Argentina
In May 2011, non-computer devices accounted for 1.1% of total web traffic in Argentina. Of this 1.1% of non-PC traffic, mobile devices accounted for 80.0% of web traffic, while tablets accounted for 1...
Share of Device Traffic in Chile
Map Usage On Mobile Grew By 40 Percent In France
Share of Device Traffic in Brazil
In EU5, WhatsApps Audience Grew 934 Percent since June 2010
iPhone and Android Traffic by Connection Type
Text Messaging Usage Among Total Mobile Audience in EU5
Infographic: Myspace vs. Facebook
iPad Share of Tablet Traffic by Country
U.S., Singapore, and U.K. Have the Highest Share of Traffic from Non-Comput...
Google Reaches 1 Billion Global Visitors
US Smartphone Owners by Age
Top Groupon Markets by Percent Reach