2025 State of Programmatic Report
RESTON, VA, November 11, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 65.6 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in October with 65.6 percent market share (up 0.3 percentage points), followed by Yahoo! Sites with 15.2 percent and Microsoft Sites with 14.8 percent (up 0.1 percentage point). Ask Network accounted for 2.9 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent.
Comscore Explicit Core Search Share Report*October 2011 vs. September 2011 Total U.S. – Home & Work LocationsSource: Comscore qSearch
Core Search Entity
Explicit Core Search Share (%)
Sep-11
Oct-11
Point Change
Total Explicit Core Search
100.0%
N/A
Google Sites
65.3%
65.6%
0.3
Yahoo! Sites
15.5%
15.2%
-0.3
Microsoft Sites
14.7%
14.8%
0.1
Ask Network
3.0%
2.9%
-0.1
AOL, Inc.
1.5%
0.0
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
More than 18.0 billion explicit core searches were conducted in October, marking a 6-percent increase versus September. Google Sites ranked first with 11.9 billion (up 6 percent), followed by Yahoo! Sites with 2.7 billion (up 4 percent) and Microsoft Sites with 2.7 billion (up 6 percent). Ask Network delivered 518 million searches (up 2 percent), while AOL, Inc. rounded out the top five with 277 million (up 5 percent).
Comscore Explicit Core Search Query ReportOctober 2011 vs. September 2011 Total U.S. – Home & Work LocationsSource: Comscore qSearch
Explicit Core Search Queries (MM)
Percent Change
17,103
18,077
6%
11,171
11,863
2,644
2,741
4%
2,516
2,678
507
518
2%
265
277
5%
U.S. Total Core Search
Google Sites accounted for 66.2 percent of total core search queries conducted (up 0.8 percentage points), followed by Yahoo! Sites with 16.3 percent and Microsoft Sites with 13.6 percent (up 0.2 percentage points). Ask Network comprised 2.6 percent of total search queries, followed by AOL, Inc. with 1.4 percent.
Comscore Total Core Search Share Report*October 2011 vs. September 2011 Total U.S. – Home & Work LocationsSource: Comscore qSearch
Total Core Search Share (%)
Total Core Search
65.4%
66.2%
0.8
17.2%
16.3%
-0.9
13.4%
13.6%
0.2
2.6%
1.4%
* “Total Core Search” is based on the five major search engines, includingpartner searches, cross-channel searches and contextual searches. Searchesfor mapping, local directory, and user-generated video sites that are not on thecore domain of the five search engines are not included in these numbers.
Americans conducted 20.3 billion total core search queries in October, up 5 percent versus September. Google Sites ranked first with 13.4 billion searches (up 6 percent), followed by Yahoo! Sites with 3.3 billion and Microsoft Sites with 2.8 billion (up 7 percent).
Comscore Total Core Search Query ReportOctober 2011 vs. September 2011 Total U.S. – Home & Work LocationsSource: Comscore qSearch
Total Core Search Queries (MM)
19,345
20,295
12,659
13,431
3,326
3,306
-1%
2,588
2,762
7%
“Powered By” Reporting
As a part of Comscore’s commitment to accurately represent the continued evolution of the search landscape, Comscore is providing insight into the share of organic Core Explicit searches that are powered by Google and Bing.
In October, 67.7 percent of searches carried organic search results from Google (vs. 67.4 percent in September) while 26.1 percent of searches were powered by Bing (vs. 26.7 percent in September).
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Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com