RESTON, VA, November 16, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 66.9 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in October with 66.9 percent market share (up 0.2 percentage points), followed by Microsoft Sites with 16 percent (up 0.1 percentage points) and Yahoo! Sites with 12.2 percent. Ask Network accounted for 3.2 percent of explicit core searches, followed by AOL, Inc. with 1.8 percent.
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
17.6 billion explicit core searches were conducted in October (up 8 percent), with Google Sites ranking first with 11.8 billion (up 8 percent). Microsoft Sites ranked second with 2.8 billion searches (up 9 percent), followed by Yahoo! Sites with 2.1 billion (up 8 percent), Ask Network with 560 million and AOL, Inc. with 309 million (up 8 percent).
“Powered By” Reporting
In October, 69.5 percent of searches carried organic search results from Google (up 0.1 percentage points), while 25 percent of searches were powered by Bing.
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