More Insights

Context & Audiences, Targeting In Tandem

Rachel Gantz, GM of Activation Solutions at Comscore, discusses audience-based targeting vs. contextual targeting and the advantages of paring both strategies together with BeetTV's Andy Plesser.

Connecting with Your Audience during COVID-19

70% of consumers are engaging more on social during the pandemic and companies are posting 6% less content. How can brands lead the way to fill that void with the right message and content? We'll shar...