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Why Groupon and LivingSocial are Flexing their M-Commerce Muscle

Romney’s Online Advertising Ramps Up as Obama Ads Tick Down in July

Digital Scarcity Improves the Economics of Online Advertising

Comscore today released our latest white paper, entitled The Economics of Online Advertising: How Viewable and Validated Impressions Create Digital Scarcity and Affect Publisher Economics. The purpose...

Small Screens for Big Games

Getting the Most out of the Games: How Campaign Optimization Can Drive ROI

MRC Accredits Comscore vCE Validation, Including Cross-Domain iFrame Measur...

Today Comscore announced that the validation component of validated Campaign Essentials™ (vCE™) has received MRC accreditation. vCE is the first and only service to have been audited and accredited un...

How Search is Helping Quora Break Through to the Mass Market

The Digital Battleground: Obama vs. Romney

When the Cookie Crumbles

5 Years Later: A Look Back at the Rise of the iPhone

'The Power of Like 2' Offers New Insights into How Social Marketing Deliver...

Instagram for Video: Searching for the Next Big Thing

It’s Time to Change the Discussion on Measuring Facebook Effectiveness

Facebook: Around the World in 800 Days

Social Media Delivers Valuable Exposure for Presidential Campaigns

Despite its Declining Importance for Many Display Campaigns, the Click Rema...

Comscore Introduces Mobile Metrix 2.0: The Next Generation of Mobile Behavi...

Digital Advertising Develops Presidential Candidate Brands and Engages Vote...