2025 State of Programmatic Report
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
The Women’s EURO 2025 final made history on and off the pitch
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#RIPGRPs: Evolving the Metrics That Move Us Forward
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer...
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Proximic by Comscore’s third annual State of Programmatic Report for 2025 reveals a digital advertising industry at a turning point.
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Unpacking the Role of AI in Media Measurement
In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertisin...
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
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