2025 State of Programmatic Report
TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Cricket Lights Up Mobile Screens
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
The Changing Face of Formula 1: Beyond Traditional...
Flexible by Design: Building Standards That Fit...
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification
Unpacking the Role of AI in Media Measurement
In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertisin...
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?
GenZ has been mobilizing to vote on issues they care about, like reproductive health, but data shows that their mobilization doesn’t always translate into votes for candidates. So how can candidates r...
In our Privacy Era: Why Chrome's Cookie Decision Won't Halt Privacy Progres...
The State of the Global Summer Box Office
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...
The Opportunity for Advertisers and Publishers in Light of the Recent Cooki...