2025 State of Programmatic Report
Although content flows 24/7 across social media platforms, timing can define whether a post sparks engagement or slips by unnoticed. When you post matters as much as what you post. Read more
We’re Ready for What’s Next: Why It’s Time to Evolve Measurement
The Women’s EURO 2025 final made history on and off the pitch
What Happens When You Stop Measuring in Silos?
#RIPGRPs: Evolving the Metrics That Move Us Forward
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer...
Cricket Lights Up Mobile Screens
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
The Changing Face of Formula 1: Beyond Traditional Motorsport
Flexible by Design: Building Standards That Fit a Multi-Currency World
If you work in media, you already know: this industry never sleeps. It’s fast-moving, complex, and in a constant state of reinvention. But even by our standards, what’s happening right now is BIG.
ID-Free Impressions are the New Normal
Consumers set up a blockbuster holiday season at the Box Office
Comscore TV Personification
This White Paper focuses on the process of personifying shared-screen viewing when measured at the household level. This methodology has been patented by Comscore as US Pat. No. 12,114,029.
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
2024 Presidential Debate: Cross-Screen Performance
Will Gen Z Turn Out to Vote in 2024?