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Amazon Prime Day 2018: Key Takeaways from One of the Summer’s Biggest Retai...

Comscore Statement on Digital Audience Metrics

Leveraging Digital Platforms to Drive Live Sports Tune-In

More than 90 percent of linear sports content is viewed live, making it a valuable place for advertisers to reach engaged audiences.* In fact, $10.3 billion in ad dollars were spent on sports programm...

Google Names Comscore to Measurement Partner Program

California Consumer Data Privacy Act, AB-375

The Potential of Digital Advertising Strategies amid GDPR: A Q&A with Georg...

So far, the year 2018 has seen the fight against the overall lack of transparency, invalid traffic and concerns around brand safety continue. However, these issues have somewhat been overshadowed by t...

Delivering Impact: Advancing this Year’s Upfronts

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

Reaching the Elusive OTT Consumer

A Strong Start Expected for the 2018 Summer Box Office

National Geographic Ranked Top Social Brand in 2017 by Shareablee

Smart Speaker Penetration Hits 20% of U.S. Wi-Fi Households

How Comscore Activation Helps Marketers and Publishers Improve Targeting am...

From the Golden Globes to the Grammys, TimesUp campaign drives over 101 mil...

Comscore Workshop/Research Phishing Scam

Why Smart Speakers are Ready for Primetime this Holiday Season

How Retailers Can Close the Loop between Planning and Sales in a Cross-Chan...

5 Trends for Retailers to Watch Out for this Holiday Season