2025 State of Programmatic Report
Advertising Effectiveness 101
Growing Number of Smartphone Users Bodes Well for Mobile Web
The Click and Affiliate Marketing
Yesterday, Fred Wilson posted some extremely interesting observations that relate to the problem of using clicks on referral links to measure attribution and assign credit to affiliates for referrals....
Comscore Celebrates a Decade of Innovation
Facebook Surpasses 100 Million U.S. Visitors in November!
No Time to Lose for Online Retailers
One of the fascinating things that’s become clear this holiday shopping season is that many retailers launched their marketing programs earlier this year, with a strong emphasis on price discounts and...
Zhu Zhu Pets: The Season's Hot Holiday Toy
Thanksgiving Weekend Continues Strong Momentum for Online Holiday Shopping
Guaranteed Audience Buys: What's Promised Isn't Always What's Delivered
Comscore Gets On the Map in Istanbul!
Free Shipping this Holiday Season: Margin Eater or Opportunity for Retailer...
Page Load Performance Can Affect Consumer Behavior: How Does Your Site Meas...
Collegiate Entrepreneurs Offer Hope for Long-Term Economic Recovery
Forget the “Click” – How the Click-Thru Metric is Holding Back Digital Medi...
Comscore Wins 2009 Chicago Innovation Award
Can Newspapers Turn Sizable Online Audiences Into Profitable Ones?
Game On! Online Sport Content Grows Around the Globe
Wharton’s Future of Advertising Project