Audience Recommendations for Every Vertical
Comscore just released its November 2009 MMX data, which shows an important milestone being reached by a very popular social networking site. For the first time in its history, Facebook.com surpassed 100 million monthly U.S. visitors joining a very select list of web properties reaching such a threshold (the others are Google Sites, Yahoo! Sites and Microsoft Sites). Facebook also ascended one position in our monthly Top 50 web property rankings to become the 4th largest property this month, the highest position it has ever reached.
Below you can see a chart of Facebook’s amazing growth trajectory over the past five years. In November 2004 it had a U.S. audience of about 2 million visitors and today it stands approximately 50 times that number. Perhaps even more impressive is that clear acceleration in growth we’ve seen over the past year along, in which Facebook has more than doubled its U.S. audience.
Facebook also accounts for 5.5% of all time spent online in the U.S. (up from 2.5% a year ago) consuming a significant percentage of the average U.S. Internet user’s attention online. Only time will tell if Facebook is able to continue to grow like this through 2010…