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Ad Fraud in Mobile Advertising: The Next Battleground

Reaching New TV Show Viewers with Precision

Comscore Plan Metrix, Now with Mobile Data!

It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry,...

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

The State of Mobile News Audiences in 3 Charts

If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shi...

Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories

Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics

What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...

Ad Fraud: Digital’s Newest Bad Guy

Roku Leads OTT Streaming Devices in Household Market Share

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

3 Reasons to Use Influencer Marketing

Momentum in Mexico: New Measurement and Partnership Offerings Come to Marke...

Snapchat Breaking into the Mainstream as it Posts New Highs Across Age Segm...

Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Sp...

Elements for a successful online measurement

The Next Frontier in Cross Media Measurement