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As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising

In today's digital world, it is clear now more than ever before that pricing power is rapidly shifting to the consumer. The digital medium has brought transparency to prices and made it easy for anyon...

What the UK’s New MMM App Reporting Means for Mobile Measurement Everywhere

Last week, we marked the first full day of summer by announcing the immediate availability of MMM application reporting. By providing media owners and agencies a view into both browsing and connected...