July 7, 2011

Top IM Markets Worldwide

Kate Dreyer
Director, Corporate Communications
A look at the top markets for the Instant Messenger category in May 2011 showed that markets in Latin America and Asia accounted for a majority of the list.

In terms of time spent on Instant Messengers, Brazil led with visitors averaging 8.5 hours on IM during the month, followed by users in Hong Kong at 7.6 hours per visitor and Mexico at 7.3 hours per user. When looking at percent reach of the category, Peru saw the strongest penetration with 77.2% of its online population using IM in May, followed by Brazil with 73.8% and Mexico with 71.3%. Vietnam ranked as the #4 market in both average hours per visitor and percent reach for the category.

Top IM Markets Worldwide

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