Gain insight into the CPG audience

Comscore enables CPG brands to better plan, transact and evaluate advertising across platforms to increase engagement and return on investment. 

Comscore measurement solutions help you to increase campaign efficiency and effectiveness and to uncover granular insights into your target CPG consumers—who they are, how they consume media and what their journey was to purchase your brand.

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Featured Products

Path to Purchase Research

Comscore Consumer Journey provides deep, customizable insights on the consumer research process across the CPG industry, leading up to conversion on essential grocery and CPG purchases. 

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CPG Path to Purchase Research

Brand Effectiveness Measurement

Comscore Brand Survey Lift is a survey-based branding effectiveness solution that measures the total branding impact of cross-platform campaigns as well as lift by platforms, network, publisher, placement and creative across CPG consumer goods. 

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CPG Brand Effectiveness Measurement

Custom Solutions

Top Retail Merchant Report

Top Retail Merchant Report

This report provides digital commerce insights focusing on merchant-level basket performance using passively collected massive clickstream behavioral data inclusive of desktop and mobile.

Retail Product Category Insights

Retail Product Category Insights

Identify possible inflection points for specific categories based on digital spend trends. Available categories include: Video Game Consoles, Furniture & Appliances, Video Games, Consumer Electronics, Consumer Packaged Goods, Apparel & Accessories, Home & Garden.

Online Customer Journey

Online Customer Journey

Identify key digital touchpoints between category research initiation and category purchase. Report on frequency, intensity, and timing of digital touchpoint engagement and determine whether digital touchpoint engagement impacted downstream conversion.