2025 State of Programmatic Report
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection... Read more
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
CES 2025 kicks off with Comscore
The Doctor Pays a Visit
Your Friendly Neighborhood Spider-Man Does it Again!
Memorial Weekend Box Office Swims to Solid Results!
Paul and Mike discuss the dominance of “The Little Mermaid” over Memorial weekend and the importance of having a diverse slate of films (including four other notable newcomers) that along with the hol...
The Movie Theatre is here to stay with special guest Jackie Brenneman
Long live the King
Thunderbolts and Lightning
This week Paul and Mike discuss how the theatrical marketplace is continuing to move back into a more “normal” cycle and how not every movie is destined to over achieve but that doesn’t mean theatres...
Are Movie Theaters Here to Stay?
Selena Gomez overtakes Kylie Jenner as #1 on Instagram. What does this exch...
We Are The Champions
Bears and Faith breathe added life to a wild weekend at the Box Office