Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new... Read more
Comscore TV Personification
New Year's Audience Guide
Basketball Audience Playbook
Unpacking the Role of AI in Media Measurement
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
CIMM Summit 2024
The Doctor Pays a Visit
Your Friendly Neighborhood Spider-Man Does it Again!
Memorial Weekend Box Office Swims to Solid Results!
Paul and Mike discuss the dominance of “The Little Mermaid” over Memorial weekend and the importance of having a diverse slate of films (including four other notable newcomers) that along with the hol...
The Movie Theatre is here to stay with special guest Jackie Brenneman
Long live the King
Thunderbolts and Lightning
This week Paul and Mike discuss how the theatrical marketplace is continuing to move back into a more “normal” cycle and how not every movie is destined to over achieve but that doesn’t mean theatres...
Are Movie Theaters Here to Stay?
Selena Gomez overtakes Kylie Jenner as #1 on Instagram. What does this exch...
We Are The Champions
Bears and Faith breathe added life to a wild weekend at the Box Office