More Insights

LinkedIn Assumes #2 Spot among U.S. Social Networking Sites

U.S. Map App Audience Doubles

Attributing Brand Advertising Effectiveness

Traditional methods of attributing the effects of digital advertising, such as last-click (commonly used to measure the impact of direct response advertising) and last exposure (commonly used to measu...

Spotify Appeals Especially to Spanish Mobile Music Streaming Users

Top Smartphone OEMs in the U.S.

Pre-Testing Ad Creative Pays for Itself

A four year case study conducted from 2006 to 2009 shows how systematic creative pre-testing drives better advertising results and lowers upfront development costs. The illustration below shows that o...

Top IM Markets Worldwide

Men and Women Respond Differently To Various Types of Creative Ad Elements

Share of Device Traffic in Argentina

Share of Device Traffic in Chile

Map Usage On Mobile Grew By 40 Percent In France

Share of Device Traffic in Brazil

In EU5, WhatsApp’s Audience Grew 934 Percent since June 2010

iPhone and Android Traffic by Connection Type

Text Messaging Usage Among Total Mobile Audience in EU5

Infographic: Myspace vs. Facebook

iPad Share of Tablet Traffic by Country

U.S., Singapore, and U.K. Have the Highest Share of Traffic from Non-Comput...