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Understanding the Big Trends of Global Digital Market

In 1996, two-thirds of the world’s internet population was in the United States. Today, 40 percent of the online audience is in Asia Pacific, making it the largest internet region. At this introdu...

Marketing in an Age of Social Mobility

Comscore Chairman and Co-Founder Gian Fulgoni describes how social and mobile are changing consumer media habits. The presentation includes a review of the consumers path to purchase, key trends in so...