Social and mobile media are continuously changing consumer media habits, keeping brands on their feet as they try to keep up. In this presentation, Comscore Chairman and Co-Founder Gian Fulgoni describes how social and mobile are transforming the way consumers engage with digital and traditional media, and how this is impacting their path to purchasing decisions. The presentation includes a review of the consumers path to purchase, key trends in social networking and mobile, as well as where we’re heading from here.
Presentation takeaways include:
Comscore Media Metrix® Multi-Platform provides an unduplicated view of total audience behavior across desktops, smartphones and tablets.
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