comScore is committed to providing the market with transparency into the methods, methodologies, practices and techniques we use in our measurement. To do so, we continuously engage with third-party auditors around the world to prove the soundness of our measurement methods.
See below for many of our accreditations and certifications, as well as the status of our in-progress third-party reviews.
Media Rating Council
comScore Direct, Accredited (2011) for Census Pages, Robotic Traffic, Filtered Page Views, Multi-Event Traffic, Est. Auto-Refresh. Accredited (2014) for Unique Cookies and Filtered Unique Cookies.
vCE Validation, Accredited (2012) for Viewability, Brand Safety, In-Geo (US vs. Non-US), Invalid Traffic Detection. Accredited (2013) for Total 2+ Population Gross Rating Points and Daily Unique Cookies.
Media Metrix, Review in progress.
Audit Bureau of Circulations
comScore Direct, Design Effectiveness Review completed (2012). Additional audits successfully completed in 2013.
vCE Content Verification, Certificate issued (2013).
vCE Viewability, Certificate issued (2014).
UK Online Measurement
MMX, Approved (2012).
MMX MP, Approved (2012).
Mobile Metrix, Development Endorsement.
Video Metrix, Approved (2012).
Audited Media Association of Australia
Digital Analytix chosen as the analytics platform of the AMAA audited website measurement service (2013).
Le Centre d’Étude des Supports de Publicité
MMX, Audit in progress.
Malaysian Digital Association
comScore appointed as the Official Internet Audience Measurement currency for Malaysia (2013).
Consejo de Investigación de Medios
In collaboration with the Media Rating Council
vCE Audit, Audit completed (2014) for Impressions (served), Viewable Impressions, In-View, Alerts, Blocks, Exceptions, Engaged (%) and Impression-Level Reporting. The measurement approach for these metrics is consistent with US approach, accredited by MRC.
comScore chosen for daily measurement of online video consumption as part of the national JIC for the Netherlands (2011).
Asociación para la Investigación de Medios de Comunicación
Media Metrix, Audited regularly since 2012. This is an ongoing program as part of comScore’s commitment to the JIC for Spain.
comScore Direct, Certified (2012). This is an ongoing program as part of comScore’s commitment to the JIC for Spain.
Mediamätning i Skandinavien
comScore chosen for daily measurement of online video consumption as part of the national JIC for Sweden (2011).
For additional information on the status of our industry audits, please contact your comScore representative or email email@example.com