Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Game publishers, platforms, brands and their agencies use Comscore audience measurement, marketing impact and survey solutions to find opportunities within the evolving gaming landscape. See below for our solutions for gaming, esports, and livestreaming.
Comscore provided us with the opportunity to confidently execute our media strategy for our client’s campaign. The ability to use Brand Survey Lift (BSL) to understand the value of the media was invaluable along with the capabilities to see successful lift attribution across the board at all levels.