Advocacy &
Political Solutions

Mobilize Supporters · Persuade Undecideds
Drive Donations · Neutralize Detractors

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Comscore offers insights into the differing ways that diverse groups consume and use media on various platforms at the Local level, empowering pinpointed media and messaging most likely to reach an intended audience. For Political & Social Causes, our Media Optimization tools enable focused messaging for voter persuasion and mobilization, including voter registration, GOTV efforts, volunteer outreach & coordination, increased donations and more.

Make the right media decisions

Privacy-forward Programmatic Targeting

Leverage Comscore Predictive Audiences voter profile segments powered by L2 insights to reach audiences based on behaviors such as voting likelihood, political affiliation, candidate approval and where voters stand on polarizing issues like vaccination, immigration and climate change.

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Cross-platform Campaign Measurement

Comscore Campaign Ratings™ (CCR) unlocks the value of cross-platform political ad campaigns with insights into consumer behavior across platforms, including over-the-top (OTT) and connected device trends.

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Local TV Measurement

Use Comscore Advanced Audiences and key political segments in Comscore TV™ to identify high-value targets on local television and how to reach these key voters.

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Congressional District CTV Index data in the News. Read StreetFight’s article with new data from the Index, unpacking why an understanding of each District is critical for advertisers wanting to optimize their allocations of media spend. See the full story here.
Broadband connectivity is a crucial element of a community’s foundation. New analysis by the American Communities Project and Comscore shows that rural communities continue to experience challenges associated with Broadband infrastructure. At the same time, CTV viewing data suggests that some of the most rural communities have CTV viewership levels that exceed the national average – a counterintuitive finding but one that repeats in rural communities across the country. Read the blog here.