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Relative Errors in Television Audience Measurement: The Future is Now

Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.

Is an Epic Monster Clash enough to get viewers up off the couch and out to...

The March 31st release of the new Warner Bros’/Legendary’s “Godzilla vs. Kong” would seem to say “yes”, with the film reporting the highest opening-day domestic Box Office numbers since the pandemic,...