More Insights

Marketing to Moms Online: Campaign Norms Reveals Both Targeting Efficiency...

Tectonic Shifts are Shaping the Multi-Platform Digital World

The iPhone Effect: How the iPhone 5 is Making Waves through the Smartphone...

In a recent blog post, we shared Comscore data showing how the iPhone 5 reached the same level of online sales in its first 3 days of availability that the iPhone 4S did in its first month. Apple’s ow...

Map Searches Shift from Desktops to Smartphones

Battling Bots: Comscore’s Ongoing Efforts to Detect and Remove Non-Human Tr...

From Post to Pin to Purchase: How TheFancy.com is Changing the Way Social M...

We all know one of the most amazing aspects of the power in social media data is that its users are voluntarily providing lots of information about themselves. They’re saying “I like this! Look at thi...

iPhone 5 Reaches Same Level of Online Sales in First 3 Days that iPhone 4S...

Comscore and 1871 Announce Partnership to Help Accelerate Chicago Area Star...

Value Claims Improve Advertising Effectiveness in Recessionary Times

PrivacyChoice Awards Comscore’s ScorecardResearch Highest Possible Rating

What’s Next for the iPhone?

Search: Which Country Takes the Gold Medal?

Olympic Frenzy Fuels Search Activity Throughout the Games

Why Groupon and LivingSocial are Flexing their M-Commerce Muscle

Romney’s Online Advertising Ramps Up as Obama Ads Tick Down in July

Digital Scarcity Improves the Economics of Online Advertising

Small Screens for Big Games

Getting the Most out of the Games: How Campaign Optimization Can Drive ROI