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The Digital Battleground: Obama vs. Romney

Advertising matters in politics. As much as we’d all like to believe that we vote based solely on our principles and a careful weighing of candidates’ policy positions, media and marketing messages ca...

'The Power of Like 2' Offers New Insights into How Social Marketing Deliver...

Comscore, in collaboration with Facebook, today released The Power of Like 2: How Social Marketing Works, the second research report in a series examining the ways in which brands can quantify the pai...