2025 State of Programmatic Report
Taking the Online Video Trend Offline
WidgetWebExpo — A Year Later
Comscore Radiohead Study Becomes Foundation of Harvard Business School Case...
Many of the readers of this blog will probably remember Comscore’s report on Radiohead’s “pay what you want” distribution model for their 2007 album “In Rainbows” back in November. The results of this...
Do GRPs Have a Place in Online Media?
High Gas Prices Drive Consumers to Find Deals on the Internet
Comscore Rings Up Mobile
Hi, I'm Will Hodgman one of the founders, along with Seamus McAteer, of M:Metrics. Now that M:Metrics is a part of Comscore, I have to say that I feel like I have come home, again. In 1999, my first c...
Great China Trip!
Interview with Poppy Harlow of CNN
Click-Through Rates for Universal Search
Comscore Rings the Opening Bell at NASDAQ
Mad Money's Jim Cramer Affirms Accuracy of Comscore's Paid Click Data
Types and Share of Universal Search Results
The Proof: Comscore's Google Paid Click Data Validated
The Internet Goes Green
Reconciling Comscore’s and Google’s Paid Click Data
Take over TV
Online is the New Primetime
The Offline Impact of Online Advertising