2025 State of Programmatic Report
Obama Ahead of the Online Advertising Curve
Universal Search: a First Look at the Data
OMMA Hollywood Presentation
Last week, I gave the opening keynote presentation at OMMA Hollywood titled "Warp Speed: Online Media, Marketing and Advertising by the Numbers." In this presentation, I addressed the state of Intern...
Interview at OMMA Hollywood
Google Redux
Why Google's surprising paid click data are less surprising
Earlier this week, Comscore released its January 2008 qSearch paid click report, which showed a 7% sequential decline vs. December ‘07, and a flat annual growth in paid clicks for Google. Moreover, th...
Measurement of Online Advertising ROI: The 100% Solution
The Ugly Reality of Using Site Server Data for Media Planning
E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry
Interactive Treemap of the Internet
The Internet is a Gamechanger in the 2008 Presidential Race
Recent Interview with Eric Enge
Radiohead Redux
Where The Buys Are: Ads Live On Pages
Davos Moment #4
Researchware is not Spyware
Entering the “promised” land of behavioral targeting
My Davos Moments