- February 19, 2008

E-marketing Effectiveness Benchmarks for the Pharmaceutical Industry

Carolina Petrini

Hello. As a member of the Comscore team, I manage the pharmaceutical industry Comscore Marketing solutions.

At the recent ePharma Summit in Philadelphia, Evolution Road’s Paul Ivans and I presented our consumer e-marketing effectiveness benchmarks for the pharmaceutical industry.

We’ve done this presentation for the past two years, and the feedback we continue to receive is that this information is really beneficial in helping pharma marketers better understand the landscape so they can better plan their e-marketing initiatives.

For those of you who weren’t able to see the presentation and are interested in learning more, I’ll be participating in a FREE, live podcast with John Mack at Pharma Marketing News THIS Thursday, February 21 from 1-1:30 p.m. EST (followed by a Q&A session).

We’ll be talking about the benchmarks and their implications, specifically discussing which marketing tactics – whether online banner ads, search marketing or branded and unbranded websites – have the biggest impact on:

  • brand awareness
  • brand favorability
  • incremental new patient starts
  • incremental current patient adherence/next fill

To learn more about the podcast or to tune in, please visit http://www.talk.pharma-mkting.com/show043.htm or dial in to the live podcast at 347-996-5894. And, if you can’t make the live show, the podcast will be archived on the ePharma Marketing Web site.

I’m looking forward to a great discussion and hope you are able to join us…

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