More Insights

Mobile Internet Usage Skyrockets in Past 4 Years to Overtake Desktop as Mos...

Unlocking App Audiences: The role of content and demographics in platform s...

Which Social Networks Have the Most Engaged Audience?

Last week Comscore released the 2015 U.S. Digital Future in Focus, our annual report highlighting the key digital trends of 2014 with an eye towards what they mean for the coming year. Social media re...

Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014

The Dress: A Case Study of Flash Crowds and Invalid Traffic

From GSMA MMM to Mobile Metrix: The Evolution of UK Mobile Media Measuremen...

Earlier this week Comscore launched Mobile Metrix in the United Kingdom, which applies Comscore’s unified approach to mobile measurement through the combination of mobile panels and census-based taggi...

Viewability, Online Video and Social Media

Comscore and Kantar Partner on Global Cross-Media Audience and Campaign Mea...

Measurement Proves the Effectiveness of Mobile Advertising

Good News for Digital Publishers: Most Have Low Levels of Non-Human Traffic

Ad Fraud and Non-Human Traffic: How Rampant is the Problem?

What Potential Does Pinterest Have as an Advertising Platform?

Patriots Exceed Seahawks in Social Engagement Leading Up to Super Bowl XLIX

Solving the Multi-Platform Video Measurement Challenge

Comscore in Journal of Advertising Research on Topic of Omni-Channel Retail...

Realizing the Promise of Programmatic through Comscore Industry Trust

Inside A Botnet: Athena and Ad Fraud

Domain Laundering Emerges as Significant Threat in Digital Ad Ecosystem