Reach, Frequency and Beyond. Insights from Comscore and YouTube.
Featuring: Chris Kormis, CMO Georgetown University's McDonough School of Business
In this episode of Shareablee's CMO Pulse, we interview Chris Kormis, Associate Dean and Chief Marketing Officer for Georgetown University's McDonough School of Business.
Chris explains her team's approach to marketing education to a broad potential and existing student body, and why she and her team were early adopters of social media. Chris also discusses the importance of measurement, and keeping the "science" portion top of mind when it comes to the "art and science of marketing"
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