The State of Social Media
How are consumers feeling as we turn the corner to 2022? With almost 2 years of pandemic mayhem, “culture” and “society” are still in a state of flux, and social media reigns as the place to stay connected to what is happening, what is important, and to each other.
Or is it? In 2021, there were over two hundred million engagements with content mentioning “chaos” in the United States alone – up twenty-six percent versus 2020, the year of chaos, and up more than one hundred percent from 2019. Other themes such as “loneliness”, “mental health”, “inclusion” and more, continue to be pervasive, indicating a greater need than ever for true connection.
In this webinar, we will be breaking down what happened on social media and in society in 2021 with key data from platforms like Facebook, Instagram, TikTok, YouTube, Twitter, and more, as we look ahead at how to connect with the consumer and each other in 2022.
We'll examine several case studies across key verticals that highlight who won and what worked, and which takeaways can help drive success across all channels in the continued uncertainty of 2022.
Key topics we'll explore: