- April 27, 2022

IAB Europe - Virtual CTV Event Day

- This event has passed -

The Virtual CTV Event is a series of panel discussions and market deep dives to explore the emerging and exciting digital advertising channel that is Connected TV (CTV).
Join us for the panel discussion when Jessica Trainor, our Vice President Ad Platform Partnerships, will talk with other experts about the CTV Targeting and Measurement.
The event will be streamed live on 27th April at 12 pm CEST. It is free to attend so secure your place.

Panel Discussion with Audience Q&A: CTV Targeting and Measurement

April 27 : 01:10 pm - 01:50 pm
Speaker: Jaidev Kakar, Director, Advertiser Solutions CTT / OTV (EMEA) at PubMatic | Lizzie Wiltshire, Head of Client Solutions at Samsung Ads Europe | Anja Hofmeister, Product Lead at Adform | Kristanne Roberts, Product Director at Kantar

Following on from the release of IAB Europe’s Guide to CTV Targeting and Measurement, the panel will discuss the latest challenges for our industry when it comes to CTV and cross-screen measurement. They will discuss what hurdles currently exist and what needs to be done to overcome them. 

This panel will be moderated by Jessica Trainor, Vice President Ad Platform Partnerships at Comscore. Jessica will be joined by the following speakers:

  • Jaidev Kakar, Director, Advertiser Solutions CTT / OTV (EMEA) at PubMatic 
  • Lizzie Wiltshire, Head of Client Solutions at Samsung Ads Europe
  • Anja Hofmeister, Product Lead at Adform
  • Kristanne Roberts, Product Director at Kantar

Latest CTV Advertising Standards with IAB Tech Lab

April 27 : 01:50 pm - 02:20 pm