Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
The 2024 IAB Annual Leadership Meeting will be held from January 28 – 30, 2024, gathering business leaders in Florida for executive keynotes and panel discussions. On January 29 from 4:40pm-5:05pm, Comscore CEO Jon Carpenter will join other measurement CEO's and IAB CEO David Cohen for The Great Measurement Debate 2.0.
This session on January 29, 2024 will bring together measurement leaders for a highly-anticipated sequel to one of ALM 2022’s most important conversations. After two years of transformative shifts in the market, CEOs from Nielsen, Comscore, Videoamp and iSpot will debate the current state of measurement and predict both the near- and long-term evolution. The next phase of the Great Measurement Debate, continues the conversation continues as the industry's measurement pioneers chart the course for the next era of digital advertising.
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For more details on the IAB ALM visit this link.