ANA Measurement & Analytics Conference

The future of marketing measurement is being shaped in real time, and the 2026 ANA Measurement & Analytics Conference brings together the leaders driving that transformation.

Join Comscore in Chicago as marketers, researchers, and analytics experts explore the strategies, technologies, and innovations redefining how brands measure performance across the full consumer journey. From AI-driven insights and retail media to cross-platform measurement and outcomes, this three-day event offers valuable perspectives for anyone navigating today's evolving media landscape.

Comscore's Session: Behind the Prompt: Measuring the Hidden Journey to AI-Driven Decisions

As consumers increasingly use AI to compare, validate, and decide, traditional metrics such as visits and clicks reveal less of the journey and the inherent intent signals that aid in shaping their final action. During this session, join Comscore's Smriti Sharma and Kimberly Verna to explore the insights that lay hidden in the process and how modern measurement must evolve to capture AI-mediated influence, identify emerging intent signals, and connect previously unseen decision moments to the outcomes that drive businesses forward

When: September 28 - 2:50-3:20
Where: Atlantic Ballroom

Attneding in Chicago? Schedule a meeting with the Comscore team here.

Schedule a meeting