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Advertising WeekAW2020 is a reimagined virtual event for a global audience. The agenda is purpose-built to bring the marketing, media, technology, and creative industries together to drive change. Attendees can join senior leaders in productive discussions, learn new skills, network with new business leads, and gain the tools and insights that elevate careers.
Executive Interview: ComscoreOctober 7 : 09:40 am - 10:10 am ET
The Post-Pandemic Pivot: Solving for the Challenges of Tomorrow, TodayOctober 7 : 10:00 am - 11:00 am
As consumer behaviors shift, brands and agencies must be equipped with the tools to inform what's working and what’s not in order to stay flexible and nimble enough to pivot quickly to stay ahead. In this session, Comscore will be joined by our partners at LiveRamp to explore the challenges brands are facing in today's evolving marketplace, and discuss why an always-on cross-screen attribution tool powered by best-in-class data is necessary to the future of media planning and buying. What You'll Learn from This Session...
- Re-evaluating segmentation and targeting to reflect current and future consumer viewing patterns
- Why an always-on cross-screen attribution tool powered by best-in-class data is necessary to the future of media planning and buying.
- TV will never be the same, and neither will its currency