Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Join some of the televised sports industry’s leading executives as they dive into the most pressing operational, technological and economic issues facing the business of live sports “broadcasting," while offering valuable insights into how to succeed faced with the new realities of live sports production, distribution and consumption in the post-COVID era. Share-in practical knowledge and tangible solutions in key functional areas of live sports telecasting from across the ecosystem of TV, video, and sport. Comscore is a sponsor of Summer TV 2021, and a platinum sponsor of TV & Sports' sister conference, the TV Data & Measurement Summit.
Comscore completed a recapitalization in the first quarter that gives the company the flexibility to invest in next generation measurement products. In this keynote conversation, CEO Bill Livek will talk about how Comscore's audience-based measurement approach is enabling the industry to better succeed in the modern marketplace, as well as the company’s plans to jump to the forefront of video measurement.