Gain and retain Canadian automotive market share in 2019
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It’s been a tumultuous time for Canadian automotive, and marketers more than ever need an informed strategy to capture and hold on to market share. Comscore offers the breadth and depth of data that auto manufacturers need to understand how Canadians behave during both the offline and online path to purchase, plan marketing efforts for optimal results and measure the success of campaigns once complete.
Gain and retain Canadian automotive market share in 2019April 18 : 02:00 pm - 03:00 pm ET
Hear from special guest speakers Gary Warech, SVP Branded Content, Comscore and Richard Nathans, Automotive Lead, Comscore as they share insights and winning strategies from partnering with Canadian automotive clients.
Attend this webinar to learn about:
- The state of the current Canadian automotive landscape, and how behaviors have changed
- How marketers are using branded content to create brand lift, recall and consideration
- A case study of how a Canadian automotive team evaluated and showcased measurable results from a branded content campaign