- April 7, 2020

Unlock New Ways to Target Progressive Voters with Comscore and TargetSmart

- This event has passed -

Comscore
SmartTarget

Join us for coffee and a webinar – from our home office to yours.

The 2020 political season is in full swing. As we head into an election year unlike any other, it’s more important than ever to understand key voters and how to reach them in an environment of rapidly changing media consumption habits.

Comscore and TargetSmart invite you to virtually join us for a cup of coffee while we share best practices for turning targeted local television viewers into voters, using relevant progressive political segments.

Unlock New Ways to Target Progressive Voters with Comscore and TargetSmart

April 7 : 02:00 pm - 02:30 pm ET
Pamela Baratta
Pamela Baratta
Vice President, Political Sales, Comscore
Jan Burress
Jan Burress
Senior Director, Agency Sales, Comscore
Ed Niles
Ed Niles
Director, Digital & Media, TargetSmart

During this webinar, we will explore:

  • How to use Comscore Local Television data insights to plan more efficient media buys
  • How to find relevant TV stations and cable programs with segments that speak to today’s progressive voter
  • How to take advantage of flexible data to optimize campaigns, and utilize the Comscore user interface and your third-party provider