- August 22, 2024

IAB State of the Data Webinar

Comscore's Michael Vinson will join this insightful IAB webinar on August 22, 2024 on collaborative efforts to shape media measurement standards. Featuring leading experts from advertising, analytics, and technology, this session will highlight the importance of a unified approach in developing robust and universally accepted measurement standards.

The Road to Defining Media Measurement

August 22 : 01:00 pm - 01:30 pm ET
 Michael Vinson, PhD
Michael Vinson, PhD
Chief Research Officer
Comscore

Highlights include:

  • Expert Panels: Learn from industry leaders including Comscore's Michael Vinson about the importance of collaboration across different sectors to enhance measurement practices.
  • Stakeholder Perspectives: Understand the varied viewpoints that contribute to the formulation of comprehensive and effective measurement standards.
  • Interactive Q&A: Take advantage of the opportunity to engage with experts and delve into the complexities of media measurement.

This webinar is for marketing professionals, data analysts, and anyone involved in digital advertising.

Register via Interactive Advertising Bureau | State of Data Webinar: The Road to Defining Media Measurement Standards (iab.com)