RESTON, VA, August 18, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for July 2014 based on data from the Comscore Media Metrix® service. Google Sites ranked as the top property on desktop with 191.2 million unique visitors, while AddThis topped the Ad Focus ranking with a U.S. internet reach of 97.7 percent.
Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in July. For instance, Yahoo Sites was seen by 72.7 percent of the 227 million internet users in July.
* Entity has assigned some portion of traffic to other syndicated entities.** Indicates that the entity is an advertising network.
About Comscore Media MetrixComscore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.