Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
RESTON, VA, September 17, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 67.3 percent of search queries conducted.
U.S. Explicit Core Search
Google Sites led the U.S. explicit core search market in August with 67.3 percent market share, followed by Microsoft Sites with 19.4 percent (up 0.1 percentage points) and Yahoo Sites with 10 percent. Ask Network accounted for 2 percent of explicit core searches, followed by AOL, Inc. with 1.3 percent.
Comscore Explicit Core Search Share Report* August 2014 vs. July 2014 Total U.S. – Home & Work Locations Source: Comscore qSearch
Core Search Entity
Explicit Core Search Share (%)
Total Explicit Core Search
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
18 billion explicit core searches were conducted in August, with Google Sites ranking first with 12.1 billion. Microsoft Sites ranked second with 3.5 billion searches, followed by Yahoo Sites with 1.8 billion, Ask Network with 360 million and AOL, Inc. with 231 million.
Comscore Explicit Core Search Query Report August 2014 vs. July 2014 Total U.S. – Home & Work Locations Source: Comscore qSearch
Explicit Core Search Queries (MM)
“Powered By” Reporting
In August, 68.6 percent of searches carried organic search results from Google, while 27.5 percent of searches were powered by Bing (up 0.1 percentage points).
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.