The State of Social Media
RESTON, VA, April 15, 2015 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly Comscore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in March with 64.4 percent of search queries conducted.
U.S. Explicit Core SearchGoogle Sites led the U.S. explicit core search market in March with 64.4 percent market share, followed by Microsoft Sites with 20.1 percent (up 0.3 percentage points) and Yahoo Sites with 12.7 percent. Ask Network accounted for 1.8 percent of explicit core searches, followed by AOL, Inc. with 1.1 percent.
*“Explicit Core Search” excludes contextually driven searches that do not reflect specific user intent to interact with the search results.
18.9 billion explicit core searches were conducted in March, with Google Sites ranking first with 12.1 billion (up 11 percent). Microsoft Sites ranked second with 3.8 billion searches (up 12 percent), followed by Yahoo Sites with 2.4 billion (up 10 percent), Ask Network with 332 million (up 10 percent) and AOL, Inc. with 203 million (up 10 percent).
“Powered By” ReportingIn March, 65.5 percent of searches carried organic search results from Google, while 30.9 percent of searches were powered by Bing (up 0.1 percentage points).
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